Shape as message and connecting element

http://vimeo.com/38142903

The round element go throughout the whole advertisement. Smooth transition, also conveys the benefits of the tire.


SIMPLICITY, stop-motion:

http://vimeo.com/37938158

http://vimeo.com/8551195

Geometrical composition and transitions

http://www.superestudio.tv/s_w_nat_geo_2.html#

dynamic visual composition using layers of rectangles.
Horizontal and vertical transitions, following music beats.
make it fairly easy to follow although going very fast.
successfully conveying the vivid aspects of wildlife in National Geographic program.

duo tone color scheme with complementary bright colors.
Stay colorful while avoiding noisiness.

layering of images creates visual depth.

Central Park Mood reference

http://vimeo.com/16617991

I took a bunch of pictures in Central Park on Friday.
Since it's winter time, leaves are gone and grass turned pale.
Only tree branches over my head and cold breeze in the air.
It's chilly relating to my Central Park theme.

I found this video recording light in the daytime in CP, I believe in late spring or early summer,
the color looks so vibrant and calming as well.
Fits so much better with my theme...

Fun Motion Graphics

http://www.gelatin.se/quicktime_s3/Cloudmachine.mov

I love its dynamic scene transition, such as camera pan, zoom out, changing focus etc.
However, it's kind of a stereotype just-want-to-catch-eye movie.