Auction Report 3

Promotion Result
According to our last auction report, we need to get more attention by facebook, MSN signatures, e-flyers and web forums:

e-flyer:

MSN signature:

Facebook:

We also ask our friends directly to go to the links on ebay, to increase the view rate of our products.

Before asking anyone, the view rate on ebay is always zero for the first few days. After asking our friends, the view rate increased a lot, we gain 30-40 in one night after asking friends through MSN, facebook and e-mails.


Selling Result

As we work on the auction, we changed our decisions,
we add an item of Disney Video Tapes since we think this can get sold very quickly.

For the Disney Video Tapes
We sold it for only $1

It was the first item we sold. It was quick to sell this item, but soon we regreted. We actually should sell it at a much higher price. Therefore we set a higher price for the product CD.



At last, we have sold the CD at $41 via ebay.


How to Improve
1. We should use more attractive e-flyer, using more graphics,
2. We should increase the basic bidding value.
3. We should use Yahoo! Auction as it is more common in HK.

Auction Report 2

Promotion Strategies:

1. Via Internet

• Facebook: Post the information on our facebook sites, so some of our friends, friends of friends, and other people linked may approach to the items we sell and perhaps feel like buying them.
• E-flyers: Send emails to contacts and inform them of our items for sale. (avoid composing email like junk mail, be careful about tone of voice and wording)
• MSN signature: Put the info on MSN signature and keep updating, as MSN users naturally scan through the signatures of friends’ every day.
• Web forums: Post the info of used text books& past papers for A-levels on some student forums, as many form7 students are seeking for study materials of past years via web forums. This strategy directly approach to a large group of buyers.

2. Via Friends& Acquaintance

Sell them directly to people in our life.

Selling Platform

Ebay for HK market& overseas market

Taobao for Mainland China market

Auction Report

The items we are going to sell can be categorized to 3 kinds, and all items could be traded in 2 ways: sold OR bartered.

1. Some unused/second-handed personal belongings

• A set of textbooks of advanced Mathematics (Chinese version, brand-new)
• An English vocabulary book (Chinese version, brand-new)
• Special edition of Apple Daily: new trends of Paris and Milan fashion (brand-new)
• A carnelian bracelet (brand-new)
• "The Birds in the Bushes" CD album of Inca Ore with Lemon Bear's Orchestra (experimental music, 90% new)
• Toys (limited edition during certain periods) of 7-Eleven or Circle K shop (80% new)

2. Sell-Our-Wild-Art items (mainly for fun, not money)

• Gather air of different places and situations, e.g. fresh air from sunny beach, noisy air from Mongkok, or even somebody’s fart etc. And keep them in cans. Upon opening these cans, one will have a specific sense of certain smell.
• Take pictures of various people laughing/smiling, and record their laughter/voice as well for sale. We simply “sell laughter/smile”.

3. Original design products

• Graphic tees of original design

• Hand-drawn postcards (produced after ordering)